Automakers Using Twitter
Now that Twitter has become a ubiquitous tool for exchanging short bits of information (in 140 characters are less), we’re starting to see an increasing number of automakers turning to Twitter to communicate with customers and prospective buyers.
Like every other new communications medium, some organizations take longer than others to hop on the bandwagon. Granted, there still is a fair amount of bandwidth-clogging TMI on Twitter, but it is useful for a variety of things. Guy Kawasaki has argued that Twitter is one of the most valuable marketing tools ever created, so it was inevitable that more companies — including some automakers — would make a foray into the Twitterverse.
I’ve put together a draft list of official automaker Twitter feeds (see below) which I’ll attempt to keep updated on a regular basis. If you know of an official automaker Twitter account that isn’t on this list, drop me an email at jeff@drivelineblog.com and I’ll add it lickety-split. (Almost forgot: You can also follow Driveline Blog on Twitter at www.Twitter.com/drivelineblog.)
Automakers Using Twitter
